What to Wear for Business Headshots

In today’s competitive business landscape, a strong professional image is crucial. Whether you’re an entrepreneur, executive, or aspiring professional, your business headshot can make a lasting impression. One key element that often gets overlooked is the attire you choose for your headshot. The right clothing can enhance your credibility, convey your personality, and make you stand out in a positive way. As a professional photographer with years of experience capturing business headshots, I’m here to share some valuable advice on what to wear to ensure your photos radiate confidence and competence.

1. Dress for Your Industry

The first rule of thumb when selecting attire for your business headshot is to consider your industry. Different professions have varying dress codes, and your clothing should align with the expectations of your field. For instance, if you work in a corporate environment, opt for classic, tailored pieces like a well-fitted suit or a blouse with a blazer. On the other hand, if you’re in a creative industry, you may have more flexibility to showcase your personal style with unique accessories or stylish, contemporary clothing.

2. Choose Timeless Over Trendy

While it’s tempting to embrace the latest fashion trends, it’s important to remember that your headshot is likely to be used for an extended period. Aim for a timeless look that won’t become outdated quickly.

3. Mind Your Colors

Colors play a significant role in how your headshot is perceived. Stick to neutral tones like black, gray, navy, or white for a timeless and sophisticated appearance. These colors also tend to work well with a variety of backgrounds. However, if your industry or personal brand allows, don’t hesitate to incorporate subtle pops of color. Just be cautious not to choose anything too bold or distracting, as the focus should remain on your face. Avoid white as it tends to draw the eyes naturally towards the brightest element in the photo.

4. Prioritize Fit and Tailoring

Regardless of the style or color you choose, the fit and tailoring of your clothing are paramount. Ill-fitting clothes can give off an unprofessional vibe, so invest in pieces that complement your body shape. Tailored garments not only look more polished but also contribute to a sense of confidence and competence. If necessary, consult with a tailor to ensure your outfit fits perfectly, paying special attention to details like sleeve length, pant hem, and jacket shoulders.

5. Mind Your Accessories

Accessories can add a touch of personality to your business headshot, but it’s crucial not to go overboard. Simple and elegant accessories such as a watch, a pair of stud earrings, or a silk tie can enhance your overall look without distracting from your face. Avoid excessive jewelry or accessories that may appear flashy or draw attention away from your professional demeanor.

6. Grooming Matters

In addition to your attire, grooming plays a pivotal role in presenting a polished image. Ensure that your hair is well-styled and neat, and consider haircut or color at least 2 weeks before your session.  The day before your headshot is not the time to try a new hairstyle.  Men should pay attention to facial hair, ensuring it’s well-groomed and tidy. For both men and women, a natural-looking makeup application can enhance your features without being overly dramatic. The goal is to present yourself as approachable and put-together.

Avoid using facial products with SPF for your headshot, as they can cause your face to appear shiny in the photos.

7. Consider Your Branding

Your business headshot is a powerful tool for personal branding. Think about the message you want to convey and choose clothing that aligns with your brand. If your brand is known for innovation and creativity, you might opt for contemporary and stylish attire. Conversely, a more traditional or conservative brand may call for classic and timeless clothing choices. Consistency in your personal brand across all visual elements, including your headshot, helps create a cohesive and memorable professional image.

8. Test Your Choices

Before the actual photoshoot, it’s advisable to do a test run with your chosen outfit. Make sure to try on your outfits, especially if you haven’t worn them in a while. This ensures they fit well and are free of any loose threads or lint.  Bring any additional options along just in case your photographer thinks another item of clothing would be a better option.


Your business headshot is more than just a photo – it’s a visual representation of your professionalism, competence, and personal brand. By carefully selecting your attire, paying attention to grooming details, and considering your industry and personal branding, you can ensure that your headshot makes a positive and lasting impression. Remember, the goal is to convey confidence, approachability, and competence – the perfect combination for a standout professional image. So, step into your photoshoot with the right attire, and let your business headshot speak volumes about the capable professional that you are.

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