Choosing the Right Photographer for Your Company Headshots

In the digital age, first impressions often happen online. For companies, this means that your team’s headshots are a critical component of your brand’s image. These photos appear on your website, LinkedIn profiles, press releases, and marketing materials. Therefore, choosing the right photographer for your company headshots is a decision that deserves careful consideration. Here’s some help to be sure that you are making the best choice for your company.

Understanding Your Needs

headshot black background

Before you start searching for a photographer, it’s essential to understand what you need. Here are some questions to consider:

1. What style do you want?

  • Do you prefer formal studio shots, casual outdoor settings, or a mix of both?
  • Are you looking for a traditional headshot or something more creative?
  • Is there an existing background you are trying to match.

2. How many people need headshots?

  • This will affect the logistics and possibly the pricing.

3. What’s your budget?

  • Having a clear budget will help narrow down your options.

4. Where will the photos be used?

  • Different uses might require different styles or resolutions.

Researching Photographers

Once you have a clear idea of your needs, the next step is researching potential photographers. Here’s how to go about it:

1. Look at Portfolios:

  • Review the portfolios of various photographers. Look for consistency in quality and style.
  • Ensure their style aligns with your vision for your company’s headshots.

2. Read Reviews and Testimonials:

  • Check for reviews on Google, Yelp, or their business website.
  • Look for feedback on their professionalism, timeliness, and quality of work.

3. Ask for Recommendations:

  • Reach out to other businesses or professional contacts for referrals.
  • Personal recommendations can provide insights that you might not find in online reviews.

Evaluating Experience and Expertise

Insert photo: environmental woman headshot (red jacket)

Experience matters, especially when it comes to professional headshots. Here’s what to consider:

1. Specialization:

  • Ensure the photographer specializes in corporate headshots or has significant experience in this area.

2. Technical Skills:

  • A good photographer should have excellent technical skills, including lighting, composition, and post-processing.

3. Interpersonal Skills:

  • The ability to make subjects feel comfortable is crucial. This can make the difference between a stiff, uncomfortable photo and a relaxed, confident one.

Setting Up Consultations

white background headshot

Once you’ve narrowed down your list of potential photographers, set up consultations over zoom or a phone call.

1. Discuss Your Vision:

  • Share your ideas and listen to their suggestions. A good photographer will be able to provide valuable input.

2. Technical Details:

  • Discuss the technical aspects, such as background, lighting, and retouching.
  • Confirm they have the necessary equipment and experience to deliver the quality you expect.

3. Logistics:

  • Clarify the timeline, location, and any other logistical details.
  • Ensure they can accommodate your schedule and any specific needs.

Reviewing the Contract

Before finalizing your decision, review the contract carefully. Key points to consider include:

1. Pricing:

  • Ensure the pricing is clear and includes all aspects of the shoot, such as retouching and high-resolution files.

2. Usage Rights:

  • Confirm you have the rights to use the photos in the way you intend (website, social media, print, etc.).

3. Cancellation Policy:

  • Understand the photographer’s cancellation policy and any associated fees.

4. Deliverables:

  • Clarify what you will receive and in what format (digital files, prints, etc.).

Preparing for the Shoot

Once you’ve chosen your photographer and scheduled the shoot, it’s important to prepare your team. Here are some tips:

1. Communicate Details:

  • Ensure everyone knows the date, time, and location of the shoot.
  • Send out several email reminders leading up to the day of the shoot so everyone is prepared.
  • Provide guidelines on attire, grooming, and any other specific requirements.

2. Professional Help:

  • Consider hiring a stylist or makeup artist to ensure everyone looks their best. Your photographer should have a stylist referral.

On the Day of the Shoot

On the day of the shoot, make sure everything runs smoothly by following these steps:

1. Arrive Early:

  • Arrive early to set up and ensure everything is in order.

2.  Clear out a space for the photographer to set up the headshot space:

  • A 10×10 open space should be sufficient.

Reviewing and Selecting Photos

During the shoot each individual should be able to review their headshots for their final selection.  This will ensure that everyone is happy with their photo before they leave the headshot area.

1. Review Proofs Thoroughly:

  • Take your time to review the proofs. Look for photos that best represent each individual and your company’s brand.

2. Seek Input:

  • If the marketing manager is available to review the proofs with each individual, this will ensure that the company’s brand is being represented.

3. Edits:

  • Most final selections will need a small amount of retouching.  Flyaway hair and extra shine on the skin are the most common. If necessary, request any final edits or retouching to ensure the photos meet your expectations.

4. Instant delivery

  • Some photographer have systems in place that allow the photographer to deliver instantly to each individual or shortly thereafter once the retouching is complete. This process saves the person in charge time by eliminating the need to distribute individual photos to each team member. Additionally, make sure to obtain the final retouched images.

Finalizing and Using the Photos

lady with jacket headshot

Once you have selected the final images, the last steps involve finalizing the photos and putting them to use:

1. High-Resolution Files:

  • Ensure you receive high-resolution files suitable for both print and digital use.

2. Backup:

  • Store the files securely and make backups to avoid losing them.

3. Implement:

  • Update your website, LinkedIn profiles, and any other platforms with the new headshots.

4. Promote:

  • Use the new photos in marketing materials, press releases, and social media to promote your team and brand.

Conclusion

Choosing the right photographer for your company headshots is a significant decision that can impact your brand’s image. By understanding your needs, researching photographers, evaluating their experience, and carefully planning the shoot, you can ensure you get high-quality photos that represent your team and company in the best possible light.

If you are interested in headshots for your company reach out to:

adrienne@dragonflypd.com

702-375-5006

More info: https://dragonflypd.com/staff-and-group-headshots/

Adrienne Angelo – photographer

Servicing Las Vegas, Summerlin, Henderson, Nevada

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